The young leasing and sales professionals to watch in 2017—and beyond
Alex Leopold (BMA ’08), 29
Associate, Newmark Knight Frank
Alex Leopold was seeking a career that was “challenging, competitive and dynamic.” And this was after retiring from a competitive alpine ski racing career. Leopold had great success as a world-ranked skier—he was selected to participate in the World University Games in Harbin, China, won a bronze medal in the Slovak National Championship and even competed as a Junior Olympian—until he suffered a back injury at age 19. But he has taken the lessons he learned into his real estate career.
“When you’re in high school and traveling the world and focusing on athletics and school work, you really develop a good work ethic,” said Leopold, whose father, grandfather and grandfather were developers in Montreal.
After graduating from Concordia University in Montreal with a bachelor’s in political science, Leopold began his career at Newark Knight Frank on the team of David Falk, the president of the New York tri-state region.
Last spring, Leopold and a team were tasked with advising HSR Corp. on how to build out the floors and market the space at 386 Park Avenue South.
“We were one of the first assets in Midtown South to take on the risk of building full floors of prebuilt progressive installations,” he said. The NKF team has leased 90,000 square feet of office space, or seven floors, in the 20-story, 260,000-square-foot building. Tenants include AwesomenessTV, a subsidiary of DreamWorks Animation, in 13,121 square feet, Orchard Platform, an analytics software company, in 26,242 square feet and advertising tech company AdRoll in 13,121 square feet.
Leopold is particularly excited about the team’s current assignment at the Warehouse at 520 West 20th Street between 10th and 11th Avenues, where Elijah Equities hired Morris Adjmi Architects for the redevelopment of the four-story building with the addition of a three-story cantilevered glass box.
“We came up with a distinctive unique marketing campaign,” Leopold said. They sent out crates to top brokers with a bound coffee table book on the building. They have done virtual reality and 3-D walkthroughs. “I think our marketing material is some of the most unique in the city,” he added.
On the tenant side, Leopold has worked with high-growth startups like Alphaserve Technologies (at 104 West 40th Street), TrueFacet (at 530 Seventh Avenue), Intent Media (at 315 Hudson Street), FiveSky (at 1350 Broadway) and Komodo Health (at 401 Lafayette Street).—L.E.S.
Story from the Commercial Observer.